At Dis Guru, every project begins with clarity. Whether we’re building a brand from scratch, crafting a visual identity, designing illustrations, shaping a social media presence, or developing custom merchandise, our goal is always the same: understand your vision, refine your message, and create design solutions that resonate long-term.
| Instroductions | This first step is a conversation, a chance to understand your business, your audience, and the challenges or opportunities you’re facing. You share your goals, why the project matters, and where you want your brand to go. We share how we work, the type of solutions we can provide, and a typical investment range. If everything feels right, we move forward to a formal proposal. |
| Proposal | Your proposal includes a clear timeline, the deliverables you will receive, pricing options, and our working terms. It ensures transparency from the very beginning. Once you’re ready to proceed, we issue the first invoice, typically 50% of the project fee, and the remaining balance is due upon completion, before delivering final files. |
| Research & Discovery | Every effective design project rests on a foundation of understanding. During this phase, we explore your brand story, your tone of voice, your audience, and your position within the market. We identify what makes your business unique, the challenges you want to overcome, and the opportunities you want to explore. This is also when we discuss the future: how you want people to feel, what impact you want the work to create, and what success looks like. The deeper the insight, the stronger the creative outcome. |
| Creative Strategy | Once we gather a clear understanding of your brand, we transform this knowledge into direction. We define the concepts, narratives, and visual cues that will guide the design work that follows. Before presenting any visuals, we describe a few strategic possibilities using only words, allowing us to confirm alignment on tone, intention, and creative energy. This ensures we begin designing from a place of shared clarity. |
| Design Development | With strategy in place, we move into visual creation. We focus on developing thoughtful, refined concepts rather than overwhelming you with options. Depending on the project, this stage may involve brand identity exploration, logo development, color and typography studies, illustration styles, social media visuals, or merchandise design. Each presentation includes contextual examples, giving you a real sense of how the work performs in the world. Your feedback helps us refine the direction until it becomes a strong and lasting representation of your brand. |
| Implementation | After the design is approved, we prepare your brand elements for practical use. This can involve assembling final assets, creating visual guidelines, preparing templates for social media, finalizing illustration files, or organizing artwork for merchandise production. The goal is always the same: to make your new identity easy to use, consistent, and adaptable across all the places where your audience interacts with your brand. |
| Ongoing Support | Our collaboration doesn’t end when the project is delivered. As your brand grows, you may need new visuals, updated content, seasonal campaigns, or additional creative direction. We remain available for guidance and long-term partnership, ensuring that your brand stays cohesive, relevant, and true to its purpose. |
| Our Approach | Our work is guided by principles that shape everything we create. We begin by understanding your brand deeply so the work reflects your culture and values. Our experience across different sectors helps us translate ideas into meaningful design. We work with passion, care, and attention to detail, always aiming for exceptional results. Every proposal is tailored to the needs of your project, and every decision is made with transparency and trust. Most of all, we value collaboration, because the strongest ideas are built together. |
| Questions? | If you’d like to learn more about how we work or discuss a new project, we’re always happy to talk. Every meaningful partnership begins with a simple conversation. |